these scents eat
Eos dropped a line of gourmand body mists that make you smell like cake. So for Super Bowl, we hijacked Mikey Day’s viral Netflix show “Is It Cake?” to pose a new question:
are people wearing eos body mist… or are they cake???
film
super bowl teasers
the icing on the cake
When life gives you body mists that smell like cake, you make cake that looks like a body mist. Leading up to our Super Bowl spot, we made and sold Cashmere Cakes: a limited edition cake flavored and shaped like Vanilla Cashmere eos body mist.
Lincoln Park, Chicago
Wrigleyville, Chicago
Lower East Side, NYC
Williamsburg, NY
Santa Monica, LA
but wait there’s more!
post-game, these scents continued eating.
(film and social)
low-key, we ate.