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how to dad

 

how to dad

Dads doing laundry? Revolutionary. In the latest rendition of the “How To Dad” campaign, Purex partnered with Kiwi Dadfluencer/vlogger Jordan Watson to create a series of digital videos about how parenthood can get messy.

tv

 

social

some playful polls & the carousel of our dreams.


credits

Agency: DDB NY
Director:
Dean Hewison
Production Company: Flying Fish NZ
CDs: Ani Munoz & Katie Jensen
AD: Candice Schlax
CW: Zoe Myers