progressive tour posters
Progressive wanted to reach young homeowners through a point of passion. And shockingly enough, not many 27-year-olds are passionate about insurance. So we created a campaign that spoke to this group of people in a language they actually understand: music. The end product was a series of cautionary band posters of shows you wouldn’t want to see.
CREDITS
Copywriter: Zoe Myers
Art Director: Helen Rieger
Executive Creative Director: Sean McBride